Engineer by training, philosopher by nature, artist by instinct — building systems that think, teams that grow, and stories worth telling.
Who I am
Long version
I design and run the platforms behind complex e-commerce operations — integration layers, data infrastructure, backoffice automation — but what actually drives me is the shape of the problem, not the stack underneath it.
I studied engineering because I love how things fit together, I kept studying philosophy because I wanted to understand why we build them, and I never stopped making things — photographs, screenplays, drawings, songs — because thinking without making feels incomplete.
The work I do best sits at that intersection: architecture that serves a narrative, teams that behave like ensembles, cost models read like scripts, and every technical decision traced back to a human reason.
Professional path
Selected case studies
Four pieces of work I'm most proud of — picked because each of them changed how the organisation thinks, not only what it runs.
API-Led Connectivity with MuleSoft — from zero to backbone
Designed, built and scaled the company's integration layer applying API-Led Connectivity principles. Turned a tangle of point-to-point flows into a governed, reusable fabric that now powers unified commerce across every channel.
Google BigQuery — a single source of truth for commerce
Built and evolved the company's BI infrastructure on BigQuery, unifying fragmented data sources into a single analytical layer. Enabled leadership to read the business across channels instead of stitching spreadsheets.
AI + integrations for a 12-people operations engine
Rewired the day-to-day of a 7-person Backoffice and 5-person Tech Squad through integrations and targeted AI. Less toil, more judgement; less firefighting, more roadmap.
Azure + GCP — reading cloud bills like a P&L
Led cost optimization across Azure and GCP environments: visibility, rightsizing, commitment strategy and governance rituals. Turned an opaque monthly surprise into a lever the leadership can actually pull.
Outside office hours
What I do when I'm not wiring systems together. Photographs, scripts, songs, sketches — most of it imperfect on purpose.
Education & toolkit
Languages & interests
Let's talk
If any of this resonates — or if you need someone to hold the pen between strategy, architecture and story —